Top 5 Books and Reference Apps in Russia Q4 2021 Performance

Throughout the fourth quarter of 2021, the top 5 Books and Reference applications in Russia showcased notable trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

Litres: Books saw a consistent performance in revenue, peaking at approximately $227K in mid-October. Weekly downloads fluctuated, reaching a high of around 92K at the start of the quarter but declining to about 73K by the end of December. Active users also showed a gradual decrease from 728K to 655K.

Storytel: Audiobooks & Ebooks experienced a steady increase in revenue, peaking at roughly $76K in mid-December. Weekly downloads saw a significant drop from 62K at the beginning of the quarter to around 41K by the end. Active users demonstrated an upward trend towards the end of the quarter, increasing from 276K to 295K.

MyBook: books and audiobooks maintained stable revenue throughout the quarter, peaking at about $93K in late December. Weekly downloads saw a decline from 26K to around 20K. Active users decreased from 203K to 164K over the same period.

Hinovel observed a peak in revenue at around $18K in late October, with downloads fluctuating but generally declining from 4.2K to 3.3K. Active users increased slightly from 11K to around 13K by mid-December.

Listen experienced a revenue peak of approximately $61K in mid-December. Weekly downloads remained relatively stable, starting at around 8.7K and ending at 7.5K. Active users showed a gradual decline from 69K to about 60K over the quarter.

These insights are derived from Sensor Tower data. For more detailed analysis and insights, visit Sensor Tower.